Hey there, y’all! I’m Lena, the artist behind Réve & Bloom.
If you love being surrounded by beautiful things.
If you gravitate toward bold, vintage-inspired art.
If you love a dash of whimsy in your belongings…
Then Réve & Bloom is perfect for you!
I wasn't always an artist.
Or, rather, I was a constant artist as a kid—play doh, paint, and fabric were my bffs. Then my dad died, and school got in the way, and it felt like my artist-self just kind of stopped when I was 8.
But my artist self could not be ignored! She came roaring back in when I was 30, and I haven't looked back. In between age 8 and 30, I lived inside my books, reading and writing up a storm until I had a PhD in political philosophy and law at 27. (I also lived in Paris, studied in Germany, and became an international cat-sitter for a while!)
Other people seemed to see that my creative self was still in there, though. So when a crafty thing came up, I got a call. My high school class had to paint a big window for homecoming, so I painted it. I didn't like the dresses at the mall for my junior prom, so I made one. A friend recommended The Artist's Way, and I got really into it. I was losing my mind trying to finish my dissertation, so a bead store in Austin became my second home as I made jewelry to cope.
In the end, I'm glad I spent so much time reading and writing and traveling and thinking, because all of it shows up in really cool ways in my art. I love portraying all the parts of life in my art, and the cultural and nostalgic references give my art a special something, don't they?
At Réve & Bloom, we believe
life is better lived in the presence of beauty
that inspiring art makes a bad day better
that being around thoughtfully designed belongings can inspire anyone's creativity (we’re all creative, after all!)
that not everything has to match
but if things match, the patterns, colors, and textures better be amazing!
that human artists can beat a computer algorithm any day
and that minimalism and its beige/griege sadness should definitely be on its way out!